About Us
Eclectic Styles Fashion is a luxury fashion house defined by intention, individuality, and cultivated contrast. Rooted in legacy and elevated through innovation, the brand represents a refined balance between timeless sophistication and modern expression. With more than 25 years of combined leadership experience, our team brings strategic depth across operations, digital research, product development, and brand communications guided by a singular commitment to excellence.
The name Eclectic Styles Fashion is the cornerstone of our identity. Eclectic signifies a curated harmony of diverse influences where classic silhouettes meet contemporary design, and bold creativity coexists with disciplined craftsmanship. It is not randomness, but selection with purpose. This philosophy informs every detail of our brand, celebrating personal expression while maintaining an unmistakable standard of luxury.
Eclectic Styles Fashion founded by Everton Blake, Chief Executive Officer, whose leadership is deeply rooted in a generational appreciation for the garment industry. Inspired by his mother’s experience owning and operating a brick-and-mortar fashion business, Everton’s early exposure to retail shaped his understanding of customer trust, integrity, and relationship-driven commerce. While pursuing aviation studies, he continued observing retail environments, studying how authenticity, invitation, and customer psychology influence purchasing behavior. His guiding philosophy — “no pressure, only discovery” — remains embedded in the brand’s customer experience strategy.
Strategic planning for Eclectic Styles Fashion began in November 2025 with a clear vision: to build a modern luxury brand that honors traditional retail values while integrating digital intelligence, automation, and data-driven growth.
Our leadership team combines operational precision, digital innovation, and creative execution:
Margaux Velarde serves as Operations Manager and plays a central leadership role in day-to-day strategy execution. She oversees workflow systems, media buying, Shopify management (both front-end and back-end), performance tracking, and team coordination. Margaux also evaluates and implements business-growth tools and applications, ensuring the company leverages technology strategically and efficiently.
Jennifer Fernandez, Assistant Manager, supports operational alignment and supplier relations. She currently leads supplier communications, negotiates sourcing agreements, evaluates product quality, and manages coordination with fulfillment and delivery partners including FedEx, AliExpress, and Alibaba suppliers. Her role ensures supply chain integrity and product standards remain aligned with our brand identity.
Joshua Pangilinan, Chief Digital and Product Researcher, leads product intelligence and data-driven research. He supports product selection, backend Shopify implementation, and digital asset development, including AI-assisted image and video generation to strengthen visual storytelling and conversion optimization.
Samantha Villapana, Chief Digital and Product Lister contribute to digital execution and product implementation, assisting with product listings, backend systems, and ensuring seamless integration between operations and digital presentation.
Kasandra Chia Kim leads Social Media Management across all platforms. She manages analytics, graphic design, content planning, and performance evaluation to ensure cohesive brand storytelling and measurable engagement growth.
Our collaborations were formed intentionally — bringing together individuals with complementary strengths in operations, supplier management, digital technology, AI integration, analytics, and creative direction. Each team member contributes specialized expertise while working within a unified strategic framework.
What uniquely positions our team to deliver results is our integration of heritage retail insight with modern digital systems. We combine generational retail understanding, structured operational oversight, AI-powered automation, supplier relationship management, and data-informed marketing execution. This multidisciplinary approach allows us to move with both precision and adaptability.
We are not simply launching a fashion brand; we are building a digitally intelligent, operationally disciplined platform designed for sustainable growth. Our team’s dedication, structured leadership, and forward-thinking implementation strategy make us exceptionally equipped to execute this project successfully and responsibly.
Our Mission
To deliver elevated fashion that empowers individuality through curated design, uncompromising quality, and intentional customer experience.
Our Vision
To become a globally recognized fashion brand where eclectic style is refined into a signature of modern luxury.
Our Values
We are guided by authenticity, craftsmanship
At Eclectic Styles Fashion, we do not follow trends, we refine them. We exist for those who understand that style is not worn to fit in, but to stand apart.